EVER!

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In over 25 years working with jewelers around the world I’ve discovered virtually thousands of sales tips that work almost every time.

After studying these sales tips and testing them out with numerous jewelers, I’ve whittled the list down to “The 101 Greatest Sales Tips EVER!”  For example:

4 CDs with over 5 hours of powerful ideas & strategies you can use every day.

For a complete list of titles Click Here.
To download 101 Titles PDF Click Here.

• 24 verbal buying signals and how to respond.
• How to quote the price while maintaining the value.
• 7 ways to handle tough objections and stalls.
• How and when to ask the customer, “What is your budget?”

Jewelers spend thousands of dollars advertising and promoting their stores with one objective . . . to get the customer to walk through the door.  It’s one thing to get the customer into your store, but it is quite another to make a great sales presentation that encourages the customer to make a purchase. 

We’re all in sales. . . We all love to talk.  The best salespeople I know don’t talk the customer into buying; they listen the customer into buying. 

How good are your salespeople at listening?  Regardless of your answer, you will benefit from one of the greatest sales tips ever:  “Five Keys to Being a Better Listener.” 

And how about this one:  “3 Great Ways to Motivate Your Salespeople Every Day.”

What is your unique factor?  What is it that makes you unique and different in your marketplace?  When people think of buying jewelry, do they think of you first?  Do they think of you second?  Or do they not think of you at all? 

In this four (4) CD series you will learn several great

techniques for identifying and promoting your

uniqueness in your marketplace. 

That is four (4) CDs, 320 minutes, over five (5) hours

of great sales tips you and your staff can use every day.

How would you respond to these buying signals? 

1. Do you take credit cards? 
2. Do you deliver?
3. I think she’d really like this.
4. Can you engrave it?
5. Does it come in a box?
6. I really like the way it looks on me.

These are six (6) very simple buying signals that you hear all the time, but how do you respond?  Now identify great strategies and techniques for responding to these buying signals and others.  There are three (3) points of fear every customer experiences in the selection and purchase of a piece of jewelry.

1. The first moment of fear occurs when the customer walks into the store.  For many men it’s a foreign territory and their mind harbors all kinds of concerns about what they are buying, the price they are paying and, most importantly, their lack of knowledge.
    
2.  The second moment of fear comes when the customer makes a decision.  This is when they make the decision to buy.
    
3. The third moment of fear is when the customer actually makes the commitment to buy.  This is when they take out the plastic or paper and make the final move by closing the sale with their payment. 

By understanding these three (3) fear points, you can take your

sales presentations to the next level.

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How many times have you heard this one?  You quote the price to a customer and they say, “Well, what is your best price?”  Think of the ways you and your salespeople have responded to this challenging question.  There are many responses, but in “The 101 Greatest Sales Tips EVER!” you will learn the best way to respond to this question by challenging your customer to focus on the value of the purchase as opposed to just the price.

Overcoming Objections

In this four (4) CD series you will discover numerous ideas and strategies for overcoming some of the most challenging objections you get on a daily basis. 

Competing with the Internet

There is no question that the internet has taken a serious bite out of the brick and mortar stores.  The internet is only going to get stronger and more competitive, providing challenges to which you must be prepared to respond.  “The 101 Greatest Sales Tips EVER!” will help you build a repertoire of words, phrases, and comments you can use successfully when working with an internet savvy customer. 

More Great Tips

Here are just some of the other great sales techniques in this CD series:

·        How to sell from the repair counter.

·        5 ways to thrive during a holiday season.

·        4 reasons why we don’t add on.

·        How to create a sale from “just looking.”

·        The 6 magic words of selling.

·        How to exceed your customers’ expectations.

·        How to use trial close questions effectively.

·        The bridal add-on sale.

·        How to respond to “I’m not interested.”

·        How to respond to “I have to think it over.”

Just imagine if you get one or two great ideas from

“The 101 Greatest Sales Tips EVER!”

that help you close a big sale that you

might not have made otherwise. 

What would that do for your business?

Many jewelers have shared their favorite tips with us.  Let us know which of the greatest tips you and your staff find to be most beneficial.

How to get the most from “The 101 Greatest Sales Tips EVER!”

1.      Play the CD’s over your music system or on a boom box while your staff loads the cases each morning.  (Play just 5 of the tips.)
 

2.      Briefly meet before the store opens (15 minutes) and ask your salespeople these two questions:
 

ü     What one idea did you get from the CD’s that interested you the most?

ü     How will you use this idea with your customers today?

Absolutely Nothing Like It . . . Ever!

Ask any great salesperson and they will tell you that the only reason they are great is because they are consummate professionals.  They are always looking for two things:

1.  New and unique ideas they have never heard of before.

2.  A reminder of powerful techniques they may have forgotten.

From “The 101 Greatest Sales Tips EVER!” I guarantee that you will learn numerous new ideas you have never heard of before, and you will be reminded of powerful techniques you may have forgotten.

This four (4) CD series is unlike any training program

ever made available in this industry. 

After all, where can you get 101 great sales ideas, tips,

and strategies for just $97.00?

And, as always, you get our iron-clad guarantee.  If you are not completely satisfied, just return the album for a full refund – no questions asked.

Buy Now!
                                             Only $97.00    

I look forward to hearing from you.

David Richardson
Jewelry Sales Training

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Copyright © 2011, David W. Richardson, CSP, All rights reserved.