Double Your Diamond Engagement Business in 3 Years!!

Who will benefit?

•       Experienced salespeople who have enjoyed modest to excellent success and are seeking a professional career in the jewelry industry.
   

•       Highly self motivated salespeople relatively new to the industry but with a burning desire to succeed.
   

•       Owners/managers who are committed to aggressively growing their diamond engagement business. 
   

•       Those who are willing to implement strategies and systems designed to leverage their store in a highly competitive marketplace.

1.      What your customer is really buying from you:

•        Key buying situations:  9 opportunities to sell a diamond you must be aware of!
   

•        The 4 most powerful questions you can ever ask a customer.
   

•        Appealing to your customer's emotional side rather than discussing price.
   

•        Keeping a customer for life . . . guarantee

2.      What your customer knows that no sales training ever taught you.

•       The key to selling successfully to the opposite sex.
   

•       Revolutionary ways to use eye contact, gestures, body positioning, touch, listening, etc. to reach the emotional side of the customer.
   

•       Why women shop and men hunt and how to use that knowledge to your advantage.
   

•       Why men are naturally very uncomfortable when entering an unfamiliar store and a remarkable way to put them at ease.
   

•       5 questions that will get your customer talking and start your relationship off on the right foot.

3.      Creating an emotional sale:

•       Recognizing the difference between what the customer identifies as a need and what they really want.
   

•       Using your customer's favored words and phrases to demonstrate and validate your understanding of what they are looking for.
   

•       Don't be intimidated . . . ever!  10 customer-friendly ways to handle unreasonable requests and questions.
   

•       5 ways to significantly reduce or eliminate the overreaction and objection to price.

4.      Selling different customers differently:

•       Your personal selling profile -- each person completes a powerful profile that provides invaluable insights to their strengths and weaknesses in the sales process.
   

•       Develop a strategy for communicating with and selling customers in a manner that is always comfortable for both of you.

5.  Selling your store's unique position in the marketplace:

•       What makes your store significantly unique and different in the minds of your customers?
   

•       When buying jewelry, do prospects think of you first, second, third . . . or not at all?
   

•        5 ways to sell your store's unique qualities in your sales presentation.
   

•        Exceed the expectations of your customers in ways you never thought of.

6.       The difference between making and losing the sale:

•        Greeting customers -- the first 30 seconds can make you or break you.
   

•        How to use the add-on sale to exceed your customer's expectations.
   

•        3 creative T-O's with positive results for both you and your customer.
   

•       10 obvious buying signals that salespeople frequently miss.
   

•       5 ways to use your customer book and to maintain contact with your         customers without feeling like you are "bugging" or "hassling" them.

7.      Attaining Personal Goals and Targets Every Single Month:

•       8 Point Strategic Sales Plan. A proven system that can increase your sale by 10 to 15%...easily.
   

•       Success--what it is--how to get it--motivating yourself daily.

Are You in the Business of Selling or Just Showing Jewelry?