With over 100 branded diamonds flooding the marketplace
and the Internet where a customer can buy tax
free, how can a progressive jeweler compete? Here
are some low cost, no cost ideas and strategies
you can use to gain and maintain a profitable
niche in a very crowded marketplace.
Only $67.00
Identify
Your Unique Competitive Factors
Understanding
how to create a profitable niche
Nine
strategies to sell value over price
Critically
evaluating the physical presence of your business
Developing
a Team of Empowered Employees
Systems
for establishing creative goals and objectives
The
power of giving sincere quality feedback
Unique
ideas for conducting store meetings that get
results
Differentiating
Yourself from the Price Merchants and Discounters
Seven
ways to validate the sale
Using
the power of the "six magic words" of selling
Increasing
your customer base by 25%
Developing
a price quoting strategy
Strategic
Sales Techniques
Seven
must-ask questions to determine customer needs
The
real value of building the sale
Five
little known secrets to develop customer rapport
Recognizing
Customer Buying Fears
Three
buying fears every customer always displays
Listening
for and using the customer's words of favor
Customer
perceptions -- how they work for/against you
Developing
a Standard-of-the-Industry Position in Your Marketplace
Instituting
a mystery shopping program
Creating
sales incentive programs that work
Developing
a certification program
Negative
body language designed to kill the sale
Only $67.00
A
division of Richardson Resource Group
PMB 345, 8711 E. Pinnacle Peak Rd.
Scottsdale, AZ 85255
