Identify
Your Unique Competitive Factors
- Understanding
how to create a profitable niche
- Nine
strategies to sell value over price
- Critically
evaluating the physical presence of your business
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Developing
a Team of Empowered Employees
- Systems
for establishing creative goals and objectives
- The
power of giving sincere quality feedback
- Unique
ideas for conducting store meetings that get
results
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Differentiating
Yourself from the Price Merchants and Discounters
- Seven
ways to validate the sale
- Using
the power of the "six magic words" of selling
- Increasing
your customer base by 25%
- Developing
a price quoting strategy
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Strategic
Sales Techniques
- Seven
must-ask questions to determine customer needs
- The
real value of building the sale
- Five
little known secrets to develop customer rapport
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Recognizing
Customer Buying Fears
- Three
buying fears every customer always displays
- Listening
for and using the customer's words of favor
- Customer
perceptions -- how they work for/against you
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Developing
a Standard-of-the-Industry Position in Your Marketplace
- Instituting
a mystery shopping program
- Creating
sales incentive programs that work
- Developing
a certification program
- Negative
body language designed to kill the sale
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