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Bridal Album
Now in CD Format
Double Your Bridal Engagement Business
If you want to
increase your bridal engagement
business (or even double it)
this educational CD series is a must for your
store. Leverage your business
in a highly-competitive
marketplace NOW!
David W.
Richardson, CSP, international
award-winning professional
business presenter, brings his
twenty years of real-world
jewelry sales and management
experience to your company and
aims his proven tactics,
strategies, and best practices
directly at your bottom line.
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A Very Unique Approach to
Your Bridal Engagement Business
Guaranteed Ways to Create
Customers for Life
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5 ways to build
meaningful rapport
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The power of listening
vs. talking
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How
to close before showing a diamond
Build a Brand Around a
Strong Romance Theme
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Benefits of creating a
unique brand
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Selling what customers
are really buying
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Get free print, radio,
and TV publicity
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Become the undisputed
diamond authority
Engagement Ring Add-On
Sale
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The courage to add on
to a big sale
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5 myths of the add-on
sale
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7 steps to control
feelings of rejection
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The worst words we can
use
Selling to a Couple
Buying an Engagement Ring
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2 critical challenges
jewelers frequently overlook
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18 verbal and 8
non-verbal buying signals you can’t
afford to miss
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The real
difference between men and women
How to Really
Double Your Bridal Engagement Business
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A remarkable way to
close sales more quickly
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Leverage your bridal
business with creative advertising
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A revolutionary way to
attract many more bridal customers
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Selling on in the past
and future . . . never the present
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