Sign Up for Free Advanced Selling Techniques Here!!!!

SUCCESSFUL DIAMOND & JEWELRY SELLING 

DORIS SCHAFFER

E-mail:  dorisschaffer@msn.com 

TO JEWELRY STORE OWNERS AND MANAGERS 

Finally!  A Proven Sales Course to Increase Your Sales! 

Dear Fellow Jeweler: 

Every day seasoned professionals and beginners alike are losing sales that could have been made.  Every day customers who should be buying are walking out of your store without buying.  What’s the reason why? 

·        It’s not because you have the wrong merchandise.

·        It’s not because the merchandise isn’t well displayed.

·        It’s not because your advertising isn’t working.

·        It’s because your salesperson was not able to make the sale! 

You’re spending time and money buying and advertising your beautiful jewelry, but how much effort, time and money are you giving to develop the most critical part of your
business — developing the best sales staff possible? 

Would you like to have a more professional and successful sales staff who would: 

ü     Build a strong and loyal customer base for your store. 

ü     Sell more diamonds and fine jewelry. 

ü     Know how to turn a browser into a first time buyer. 

ü     Learn how to find out the customers’ needs and help them make a decision. 

ü     Relax the buyer and overcome objections. 

ü     Learn how to recognize buying signals and close the sale. 

ü     Understand the grading and qualities of diamonds and be able to sell diamonds with confidence. 

If your answer is Yes!  Let me introduce myself.   

My name is Doris Schaffer and I sincerely believe I can help you make more sales!   

I know the retail jewelry business.  I spent 30 years selling diamonds and gems in my own stores where I trained managers and salespeople in the most effective techniques for creating and closing sales.

I studied every class offered by the Gemological Institute of America, became a certified gemologist and co-founded with my husband, Stanley Schaffer, a chain of successful custom jewelry stores in premier locations in high profile malls in Southern California and Nevada. 

I know how to sell and I know how to manage and teach others how to sell.

I taught my salespeople and managers how to sell diamonds and understand the grading of diamonds. 

I showed them how to make money, customers and friends as well as making our stores the high volume leaders in their malls.

I took all that I learned from my classes in diamonds, sales psychology and selling and wrote my premier sales training course, “SUCCESSFUL DIAMOND & JEWELRY SELLING:  How to Achieve Success, Status and Satisfaction Selling Jewelry.”  It reviewed in the Jewelers Circular Keystone magazine and has been used by jewelers all over the country.

It is practical, proven and easy to learn.  It’s not just another jewelry sales course.

This one really works!  

I want to share with you and your staff, seasoned professionals and beginners alike, every tip, technique, strategy and secret I have learned and used to sell more diamonds, make more sales and please more customers. 

I cover all aspects of jewelry sales from attitude and appearance through closing and preparing for the next sale.  I think you’ll find my psychological approach refreshing, different and fascinating.  Best of all, the course is an easy-to-learn program you can put into effect immediately to increase your sales. 

What will my unique jewelry sales course do for your business?  It will give your people creative strategies as well as a new way to sell and communicate with your customers.  I guarantee your sales will increase dramatically because everyone will learn: 

ü    What to Say and When and How to Say It

Presented by professional actors as a dialogue that demonstrates the most effective way to create and close a sale. 

ü  A Fascinating Method of Sales Persuasion

Using psychological selling techniques that are new and different. 

ü    How to Understand the Grading of Diamonds

With this knowledge, you and your salespeople will sell diamonds of all prices and qualities. 

ü    How to Sell Diamonds, Gold, Beauty and Love

Like love and marriage, when they go together the sale will be made. 

Who will benefit? 

1.    Your Staff will benefit because they will earn more money and respect. 

2.    Your Store will benefit because you will be making loyal customers for life. 

3.    Your Customers will benefit knowing they have been treated with the respect they want and deserve. 

4.    You will benefit knowing you have provided and shared some wonderful, dynamic and effective selling ideas with your sales team that will increase your sales and your profits. 

What Will You Receive? 

·        A Sales Training book of ten sales lessons. 

·        An audio CD that presents each lesson as a dramatic dialogue between the customer and the salesperson in a way that demonstrates what to say as well as how and when to say it in the most effective way to make the sale.

Here Are the Ten Lessons and What You Will Learn:
 

Lesson 1

How to Look and Feel Qualified to Sell Fine Jewelry Through Appearance and Attitude.  Become Someone Special

Learn to inspire the confidence of others in you because you look and act like a professional. 

Lesson 2

The Structure & Ingredients of a Successful Sale

Learn all four parts of a sale and you’ll make the close come easily. 

Lesson 3

How to Greet a Customer and Turn a Browser into a Buyer by Using the Six Magic Words

If the greeting is wrong, the sale is lost. 

Lesson 4

How to Find Out the Customers’ Needs, Wants and Desires and Help Them Make the Right Decision

Learn the delicate balance between being sincerely interested and being too inquisitive. 

Lesson 5

How to Reduce Anxiety, Overcome Objections and Relax the Buyer.  Love, Strokes and Hot Buttons

Learn the fascinating psychological factors crucial to making the sale.

Lesson 6

How to Recognize Buying Signals and Close the Sale Using the Success Track

Don’t let the customer say goodbye because you let the buying signal pass you by. 

Lesson 7   

How to Prepare for the Next Sale After Completing the First Sale

How to start a beautiful chain of repeat sales. 

Lesson 8

How to Sell What You Haven’t Got

Learn how to create a sale, not just take orders. 

Lesson 9

How to Sell and Show Loose Diamonds

The most complex of all sales and the most profitable.  This lesson will help you master it. 

Lesson 10

How to Sell the Alphabet Diamond Buyer

The challenge here is tremendous.  You’ll feel like a real professional when you learn the proper techniques. 

Creating and making sales is one of the most rewarding things you and your sales team can learn and it will make your store a unique and pleasing buying experience where customers will enjoy themselves and come back time and time again.

Here are some of the comments that salespeople, managers and owners have made about “Successful Diamond & Jewelry Selling”: 

“I learned so much from your books and tapes.  Hearing the conversations between salesperson and customer helped me make more and better sales.  I can relate to customers so much better now.  Thank you.”

Sue P. ~ Northridge, CA 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“Your sales training course showed my people how to greet, open and close a sale effectively.  We’re very pleased with your sales training course and all four of our stores have done well using your techniques.  Our sales figures have gone up nicely.”

Caesar G. ~ Prizma Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“The principles of your course really opened my eyes to the opportunities I was missing.  Now my sales have doubled and I thank you for your help.”

Dennis R. ~ Arcadia, CA 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I was just a novice in the jewelry business and you helped me write $20,000 my first month.  I really learned a lot.”

Rob Peltz ~ Woodland Hills, CA 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I’m an experienced salesman, but I found many new and interesting ideas in your sales course that sharpened my ability dramatically and helped me stimulate the sales staff I manage.”

Mark Escalante ~ Las Vegas, NV 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I gave my sales staff your book and CD and watched them gain confidence and make new sales just by using your six magic words when greeting customers.  It works!”

Barry B. ~ Gail Jewelers 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I gave my son, who was entering our family business, your sales training course and he told me it gave him the knowledge and confidence to sell diamonds.  Your expertise has given him confidence.”

W. Harris ~ Vault Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“As manager of a prestigious jewelry store, I winced at the way my salespeople would watch customers walk in, say ‘May I help you?’ and watch them walk out.  Now they’re making customers into friends and friends into customers.  Not only have sales increased, the dollar amount of the sale is higher.  Knowing how to greet and show merchandise has made the difference.”

Steve S. ~ The Estate Collection. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“When I gave our ten supervisors your sales training course, they used it to coach the managers and salespeople and all 70 of our stores had increases in sales.  By following your psychological selling techniques, even our new salespeople were selling.  The results have been impressive!”

Jose Luis ~ Don Roberto Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I’ve been to a lot of sales meetings, but none of them taught me how to add on sales after making the first one.  Your CD taught me what to say and when to use it.  I make more sales and more money now.”

Roxanne M., Littman Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“Not only am I making more sales, I’ve been promoted to manager and my store has become one of the top producers in our chain, thanks to your outstanding sales course.”

Olga F. ~ Rancho Mirage, CA 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“Mrs. Schaffer, my store had a marvelous holiday season this year.  I owe it all to your wonderful sales course, especially the way you presented how to understand the grading of diamonds and explain it to the customer.  I learned a lot and gained a lot of respect.”

Raffie A. ~ Kevin Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“You taught me how to relax the customer and understand the reasons customers will buy.  It’s a lot easier for me to close a sale now.”

Cynthia E. ~ La Perla Jewelers. 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I wanted a career change and to know about investment diamonds, so I bought your sales course and it really did show me how to have success, status and satisfaction selling fine jewelry and diamonds.  I love going to work.  Everything is so beautiful — the jewelry, the people I meet and the money I make.  It’s a new world.  Thanks.”

Elizabeth F. ~ Meadsville, PA 

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ 

“I’d have to spend a lot of hours and money at the G.I.A. to learn the basics about diamonds and how to sell them that I learned from your excellent sales course, ‘Successful Diamond & Jewelry Selling.’  I gained a valuable education.”

Florence S. ~ Encino, CA 

The next success story can be yours.  What will my sales course do for you? 

Ø     For an inexperienced salesperson, it will teach them what they need to know to succeed.

Ø     For the experienced salesperson, it will sharpen their skills dramatically.

Ø     For a sales manager or supervisor, it will increase the productivity of those you manage.

Ø     If you are an owner, it will increase your profits. 

One sale will pay for the course many times.  Make a tax deductible investment in your business to educate, train and motivate your sales staff. 

“Successful Diamond & Jewelry Selling” will
do it for you in your store! 

“Successful Diamond & Jewelry Selling” will
save you time and money as well as make you
money and increase your profits.

Now is the time to take action and order. 

The course is only $98.50 — a 50% savings from the regular price of $197.00 listed on Amazon.com.

Risk free money back guarantee and free shipping in the U.S.A. 

 YOUR SPECIAL PRICE IS ONLY $98.50

FREE SHIPPING IN THE U.S.!

Don’t delay. 

Every day you wait, you may lose a sale
I could have helped you make. 

Good luck and successful selling, 

Doris Schaffer 

P.S.  To help you realize the most benefit, may I suggest you order a course for yourself and one for each store so your manager and salespeople can refer to it when needed and use it for weekly sales training sessions.

Click here to receive FREE weekly
Advanced Selling Techniques!