ARE YOU IN THE BUSINESS OF SELLING OR JUST SHOWING JEWELRY?

An interactive, results-driven sales training program that will benefit:

•       First and foremost, people who seek success in their professional career!
   

•       Salespeople with at least 45 days of orientation and familiarization in the store.
   

•      Experienced salespeople oriented to their own personal growth . . . those always seeking innovative ideas to enhance a strong career path.
   

•       Owners/managers who understand the sales process and are seeking ideas and  strategies to sustain their education plan and motivate salespeople on a daily basis.

1.   Selling Your Store's Unique Position in the Marketplace

•       What makes your store significantly unique and different in the minds of your customers?
   

•       When buying jewelry, do prospects think of you first, second, third . . . or not at all?
   

•       5 ways to sell your store's unique qualities in your sales presentation.
   

•       Exceed the expectations of your customer in ways you never thought of.

2.   Greeting Customers

•      The indisputable importance of the first 30 seconds after a customer has entered your store.
   

•       3 sure fire ways to introduce yourself and begin a conversation with your customer.
   

•       6 things that annoy your potential customer and are guaranteed to cost you a sale before you even begin your relationship.
   

3.  Building Early Relationships

•       5 questions that will get your customer talking and start your relationship off on the right foot.
   

•       Is anybody listening?  Why we are always thinking about what we're going to say next. 

4.   Presenting Diamonds, Jewelry, and Watches

•       Making your presentation from your customer's perspective rather than your own.
   

•       Using your customer's favored words and phrases to demonstrate and validate your understanding of what they are looking for.
   

•       3 important tools to use in every sale.
   

•       5 ways to use trial closing questions to encourage the customer's interest and participation in the presentation.
   

•       Selling without over selling.

5.    Overcoming Objections

•       Identifying genuine concerns versus frustrating stalls.
   

•       7 tough objections customers will express and how to respond with integrity and confidence.
   

•       Turning objections into confirmed sales.

6.    Add-On Sales

•       How the use the add-on sale to exceed your customer's expectations every time.

•       5 reasons we prejudge our customers and avoid suggesting the add-on.
   

•       When to suggest an add-on and what to say to grab the continued interest of the customer.
   

•       How to make multiple add-ons and a customer for life . . . it's easier than you think!

7.   Closing Sales

•       10 obvious verbal and non-verbal buying signals that salespeople frequently miss.
   

•       3 buying fears that every customer experiences from the moment they enter your store -- how can you easily alleviate those fears and make the sale?
   

•       Why "sure" sales are lost when a salesperson fails to close.
   

•       Rejection -- what it is -- why it hurts -- how to deal with it.
   

•       12 integrity based closing techniques that work every time.

8.   The Turn-Over Sale (T-O)

•       5 reasons we just don't T-O.
   

•       How a successful T-O will exceed the expectations of your customer.
   

•       The conditions under which a T-O must be considered.
   

•       3 very creative ways to T-O with positive results for both you and the customer.

9.    Developing Your Personal Trade

•       Your customer book: Do you have one?  Are you using it to your greatest advantage?
   

•       5 excellent ways to maintain contact with your customers without feeling like you're "bugging" or "hassling" them.

.  10.   Attaining Personal Goals and Targets Every Single Month

•       8 point Strategic Sales Planä:  A proven system that can increase your sales  by 10 to 15% . . . easily!
   

•       Success -- what it is -- how to get it -- motivating yourself every on a daily basis.