Leaders Who Manage Store Managers

The single most important person in your business is not the owner, president, CEO (sorry!), and not the first line salesperson.  It is, in fact, the store manager.  This is the individual who is responsible for the major profit center in your business.

 The continued growth in your business, or lack thereof, is directly proportional to the ability of the individual "store manager" to lead, direct, develop, and manage a diverse team of individuals.  To effectively manage store managers, the key elements are:

1.     The evolution of store management:

-   Specific skills required to run a profit center.

-   The store manager's role in the sales process.

2.      The role of a store manager -- how to become a leader and motivator of people:

-   Recruiting and hiring qualified people.

-   Understanding P & L.

3.     Promoting to the role of store manager:

-   The profile of a successful store manager.

-   Understanding the difference between people skills and sales skills.

-   The value of letting a candidate try the job without remorse or devaluation.

4.     Assistant manager:

-   The role of assistant manager beyond just number two key holder.

-   Promoting to the position of assistant manager.

5.     Compensation for managers:

-   Defining the balance between personal sales goals/achievements vs. store sales goals/achievements.

-   The relationship between base salary, commission, and bonus compensation.

6.     12 reasons why store managers fail.

7.     Removing a poor store manager:

-   Setting standards for performance and then measuring them.

-   Demotion from store manager to sales associate with dignity.

8.     Recruiting and hiring a store manager:

-   Where to find the best managers.

-   Five ways to ensure you get the right person for the job.

9.     Critically evaluating your store managers.

110.   10 strategies for developing strong leaders and team builders.

At the conclusion of this meeting you will perceive a store manager the same way again.  You will leave with specific strategies, ideas, and techniques to challenge your managers to be the best that they can possibly be.