This book is available ONLY in E-book format, especially for you, the retail jewelry store owner or manager seeking cutting edge ideas and strategies to help you build and lead a strong team of high-performance sales professionals.
                       You will need free Adobe Acrobat to read the e-book. 
                       To download the file please click on the link below.

This book will help you become a stronger leader and better manager and, most importantly, it will help
move your business forward.

BUT WHAT IF I’M ALREADY SUCCESSFUL?

If you are the leader in your marketplace, congratulations!  But, be ever aware that all of your competitors, and I mean all of them, are not targeting the number two or three store but, rather, YOU, Number One!  You are #1 because of the way you use every opportunity that comes your way wisely – merchandise, advertising, you name it.  You want to stay there but somehow that’s more difficult to do than getting there.

Ask any store manager or owner why they are successful and they will all tell you the same thing:  They are consummate professionals.  They are continually looking for tidbits, ideas, and strategies that will help them take their store to the next level.

What is it that differentiates the abilities of one salesperson from another? 

I’ve worked with jewelers all over the world, in every state in the United States and 8 foreign countries, and I’ve yet to meet anyone who was not invested in strong salespeople as well as average and even some who were below average. 

It’s All About Leadership . . . It’s All About Management

When was the last time you took a course in store management?  I’m not talking about managing sales figures, productivity numbers, etc.  I’m talking about a course designed to help you as a leader personally develop a strong, talented, above-average sales team.

Do You Want To Take Your Store To The Next Level?

This e-book contains some very unique ideas, techniques, and strategies that will help you manage your time, your people, and your business in ways you never thought of.

Chapter 1

5 Creative Secrets for Finding Great Salespeople

You know about the techniques that don’t work:  help wanted ads in the local newspaper, brother-in-law Joe has a great “friend,” or you have a customer who really loves jewelry and wants to work for you.  Now take a look at 5 secrets for helping you find great salespeople in ways you never thought about.

Chapter 2

Team Building – Build It . . . But Will They Come?

Christmas, Valentine’s Day, and Mother’s Day . . . the three biggest selling days of the year.  Take our patented plan for putting a Super Bowl team in place for the Christmas season and expand it to other key holidays.

Chapter 3

4 Tips to Help You Plan for a Great Year

If you’re going to have a good year, you’ve got to have a good plan.  Good luck . . . well, luck sure helps, but it’ll take more than that to help you achieve a great year.

Chapter 4

Getting the Most Out of Role Play Exercises

Everybody hates role plays – that’s because they’re conducted improperly.  The very best way to train a sales associate is through a structured role play process.   Learn how to do it correctly and people will have fun participating.

Chapter 5

4 Steps to Boost Sales Productivity

What if everyone in your store was as productive as your best person?  Do some quick math and you will see that by boosting productivity you boost not only sales but also profits.

Chapter 6

Why Store Meetings Don’t Work

Some stores have a monthly meeting, some have weekly meetings, and still others have a brief daily sales session before everyone goes to work.  And there are other stores who have no meetings at all.  The foundation of education and growth revolves around a sharing of techniques and ideas between everyone in the store.  Now you can make your meetings work for you.

Chapter 7

7 Reasons Why People Fail in the First 90 Days

The first 90 days are nothing more than a trial period for the associates that you hire.  Through no fault of their own, many people fail within that introductory time frame.  Learn why people fail and the steps you must take to make them more successful.

Chapter 8

Reduce Employee Personal Telephone Calls

What happens when one person abuses personal telephone calls and nothing is done about it?  Others, seeing that they can get away with it, do the same thing.  Excessive personal phone calls could leave a customer standing in the store waiting for that invisible someone to help them buy an anniversary gift.  Learn how to control personal telephone calls without upsetting everybody.

Chapter 9

Use Incentives to Generate Productivity

Many jewelers are afraid of incentive programs because of all the “war stories” they’ve heard.  Learn strategies that will help you sell old tired merchandise, maximize Mother’s Day or Christmas sales, or just help get people fired up.  Here are some great techniques for creating terrific incentive programs in your store.

Chapter 10

Leverage Yourself in a Soft Economy or a Competitive Marketplace

It’s a soft economy, or a new competitor has just come to town, or an old competitor has stepped up his advertising.  Salespeople have a tendency to become cautious and over-reactive during periods like this.  Here are some aggressive steps you can take to establish or re-establish a leadership position in your marketplace.

Chapter 11

Use Your Avocation to Promote Your Vocation

Many of your customers are interested in more than just the jewelry you sell.  They’re interested in you as a person.  Here are some great ideas on how to take your avocation, your hobby, and use it to promote your store and your business.

Chapter 12

8 Ways to Compete With the Internet . . . and Win!  There’s no question that the Internet is here to stay.  Here are 8 very creative ways you can not only compete, but win and win big, when faced with strong competition from the Internet.

The regular price for this book is $24.95, but since this is immediately downloadable I don’t have to print it or ship it, I can give you everything indicated above for only $9.95.  This is less than you would spend on any generic management book at Barnes & Noble or on amazon.com.  And most importantly, you will find this book directly targeted at your diamond and jewelry business.

YOU WILL ALSO GET SOME TERRIFIC ADDED BONUSES: 

©     20 QUESTIONS YOU ABSOLUTELY CANNOT ASK ANY PROSPECTIVE EMPLOYEE.

©     10 CLOSING TECHNIQUES YOU CAN TEACH YOUR PEOPLE TO USE EVERY DAY.