Dramatically Increase Your Diamond Bridal Engagement Sales!

Have you ever really thought about what it would take to raise your diamond/bridal engagement business to the next level? 

Believe it or not, it would actually require just 3 things:

1.   SALES.  Close more of the customers who come into your store to buy diamond/bridal engagement jewelry.

2.   MARKETING.  Bring more people who have never heard about you or thought about you into your store . . . first!

3.  EXCLUSIVITY.  You can have this program exclusively in your market.

There’s no question that increasing your closing ratios while at the same time bringing more people into your store as first-time buyers would make a significant impact on your diamond bridal engagement business. 

Here’s how you can
bring more people into your store!
 

 A man walks into your store stating that he is looking for a diamond engagement ring.  Early in the presentation, before he makes a commitment to buy, ask him how he plans to present it to her or how he plans to "pop the question."

 Typical answer . . . “Gee, I never thought about it.” 

You take out a copy of THE BOOK (see below) and share your favorite engagement story with him.  Follow that by saying you would like to give him a copy of this book and would also like to write a personal message to him on the inside front cover.  At that point, you write a message on the inside front cover of the book which displays your store logo and then, looking him in the eye, respectfully present the book to him.

NOW you’ve changed the entire
dynamic of the presentation!

THE BOOK!

Memorable Ways to Pop the Question: 
The Gift of Jewelry for All Occasions with
Romantic Imagination

     ●   A very attractive, elegant book, 8-1/2 x 5-1/2, with 128 pages of
     beautiful stories about how men created romance when giving
     a gift of jewelry for engagement, anniversary, birthday,
     Valentine’s Day, etc.

●   On the inside front and back cover will be a place to affix your store
     logo.

●   With a stated retail price of $12.95, the book has great perceived
     value to your customers.

At this point the dynamic of the presentation completely changes from “What is my budget and how much am I going to spend?” to “How am I going to present this to her?”  You have directed the focus of the presentation away from the price and placed it where it really belongs, on the presentation of the engagement ring or gift!

Jewelers close the sale more quickly and frequently at a higher price point because many men recognize at that point that they may be undervaluing this day in her life.

 THE MESSAGE THAT MAKES YOU STAND OUT AS A JEWELER WHO TRULY CARES!

Here are some samples of messages to write on the inside front cover of your customer's book:

You've found that special someone that you want to share your life with.  Use this book to make the day you ask her to marry you one of the most special days of your lives. 

A man searches all of his life for the woman who is just right for him.  May your marriage and love be everlasting.

We at _________________ commend your desire to create a special romantic moment for your fiancé to be.  Use this book to give you some wonderful ideas for making your proposal one you will both cherish.

MARKETING . . .  A VERY UNIQUE OPPORTUNITY!

This is the single greatest direct marketing
program you could ever have!

When one person tells another person about you and your store, that is a form of direct marketing . . . better than TV!  Better than print!  This is one-on-one communication of the best kind.

When a friend or acquaintance sees a book of romantic stories with a personal message on the inside front cover, this becomes a surefire form of direct marketing . . . where do you think they’ll go first to look at engagement rings?

When a person tells someone about you and your store AND shows them the book with a personal message on the inside front cover, this is the ultimate form of direct one-on-one marketing.  Which store is this person going to first when he begins to look for an engagement ring?

Men who see this book of romantic stories with your personal message on the inside front cover
will come to your store!

Do you know?

For many men your store represents a potentially threatening environment!   Hard to believe, but it’s true!  Because of his love for her, he has to do some very serious jewelry buying so . . .

HELP HIM OVERCOME THE JEWELRY STORE INTIMIDATION FACTOR!

When you turn the presentation to the subject of the actual proposal, you indicate your sincere desire to help him make this a very special moment in both of their lives.  You put him at ease by giving him a book with an encouraging message.  He trusts you . . . he respects your advice . . . he wants to buy from you.

WHAT ABOUT THE WOMEN
WHO SEE THE BOOK?

They’ll read it from cover to cover as they dream about the day their special “knight” comes riding up on his white horse, gets down on his knee, and proposes marriage.

AND THEN, first and foremost, when she and her fiancé-to-be go shopping for an engagement ring, where will they go first?  There is absolutely no question.  She will lead him directly to your store.

DOES IT WORK?  Boy, Does It Ever!

Here’s what your fellow jewelers have to say about this program:

1.  Having seen a buddy’s book, men come into the store and have spent between $5,000 and $30,000 on an engagement ring 

2.  Customers return to the store more quickly to buy wedding rings and additional gifts.

3.  Women who have seen the book have led the man by the hand in to the store and in increasing numbers have purchased the ring from that jeweler.

4.  One jeweler says a man showed his book with its personal message to all the men in his fraternity house.  Five men ultimately came in to buy an engagement ring.

BONUS!

When you invest in 100 books (less than $5 a book!), you will receive the following additional advertising and promotional opportunities:

●   Several suggested romantic messages you can write on the
     inside front cover of the book.

●   An easy-to-use sales training system that will show you how to
     use the program.

●   A CD containing all 52 stories which we will license you to
     use on your website.  There are stories for the three major
     holiday events: Christmas, Valentine's Day, and Mother's Day
     plus Marriage Proposals, Birthdays, and Anniversaries.
     Retail Value: $199 

●   Availability for radio interview programs.  We share success
     stories from the book, a couple of humorous disasters that have
     occurred but, most importantly, we share the name of your
     store as the place where the listeners can get the book! 

When the host asks where people can get a copy of this book, we says something like, “Go to Jones Jewelers on Main Street and ask for Bill Jones . . . he’ll be happy to give you a personalized copy of the book.”

We even explain how to set up the interview with the radio station!

●   David W. Richardson can come to your store and personally autograph books for your customers.  This will be accompanied by a radio show "remote," typically two hours in length, presented on location from your store.

YOUR INVESTMENT

Your investment in 100 books is less than $5 per book!  When you sell just one $500 engagement ring you have paid for all 100 books! 

Order 100 or more and receive the entire Sales & Marketing program.
Just click on the links below to purchase.

Our Guarantee!

If you are not completely satisfied with any aspect of the program at any time, call us and we will either authorize an immediate return or have you send the remaining books to another jeweler.

AS YOU CAN SEE, THIS IS AN EXTREMELY UNIQUE PROGRAM . . .

There is absolutely nothing like it or even close to it in the jewelry industry today.  Every bridal program has focused on giving a gift after the purchase of the engagement ring, i.e., wedding songs, CDs, or portrait frames.

This is the first program in the history of the jewelry industry to give a gift to the customer at the beginning of the presentation –
AND IT SELLS MORE DIAMONDS!!!

Click hereto
purchase the print version for $12.95