| While selling sometimes seems like a complicated process
when you first begin to delve into its finer points, you will find that as
you progress in your knowledge and skills, it is often the simplest things
that help you close the sale. Trial close questions are simple . . . but
they lead you and your customer right into the close.
ADVANCED SELLING TECHNIQUES, WEEK #19
TRIAL CLOSE QUESTIONS
One reason salespeople are unsuccessful at closing is because they fail to
use trial close questions throughout the sale. Do you know the difference
between a trial close question and a closing question?
Its' simple: A trial close question is one that asks for a customer’s
opinion. A closing question asks for a customer’s commitment.
Trial close questions are those such as, “What do you think about the
size?”, “How do you like the shape?”, and “Do you like the color?” Ask two
or three trial close questions during your presentation. Get the customer to
say “yes” or respond positively to your opinion-based questions and you'll
find the close to be simply a continuation of a pleasant conversation.
Have a wonderful selling week and here's my best tip of all . . . enjoy
what you're doing!
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Have you checked out our E-book, Managing a Growing Jewelry Store in a
Highly-Competitive Marketplace, at our Web site
www.JewelrySalesTraining.com?
We've been getting some extremely positive comments from those who are
already using it. You can reach me with questions or comments at
1-800-338-5831 or e-mail me at
info@JewelrySalesTraining.com. |